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Gucci Escalates Legal Battle with Forever 21

Gucci has filed a lawsuit against Forever 21 for allegedly knocking off its trademark “blue-red-blue” and “green-red-green” stripe webbing as it escalates its battle with the American fast fashion chain known for taking inspiration from designer brands.

The contents of the filing include a motion to dismiss Forever 21’s earlier complaint against a threat of trademark litigation from Gucci and counterclaims of its own for trademark infringement, trademark dilution and unfair competition.

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